Spotify now allows advertisers to specifically target podcast listeners (1 minute read)
Advertisers can now target Spotify users based on the podcasts that they listen to. This feature will be rolling out to 10 markets today, including the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, and Australia. Ads will be played between songs, as usual, and ads within podcasts will not be affected. Targeting users based on podcast preference rather than music taste may be more beneficial for advertisers as podcast preferences reveal more information about the user.
The 5G iPhone is coming in 2020, says analyst Ming-Chi Kuo (1 minute read)
Ming-Chi Kuo, the most trusted source when it comes to Apple rumors, has revealed that Apple plans to release 5G smartphones in 2020. After Apple cut its ties with Intel, it was unsure whether the company would be able to produce a 5G smartphone. However, sources claim that the development of the new phones is right on schedule. Both a new, smaller 5.4-inch iPhone and a larger 6.7-inch device will be released in 2020. A 6.1-inch iPhone XR successor will also be released but will stay on LTE for now. All of the new iPhones will have OLED display panels.