How Flat Earthers Nearly Derailed a Space Photo Book (5 minute read)
A photographer, Benedict Redgrove, started a passion project to photograph space artifacts for a self-published book and exhibit, even getting NASA's permission and help after nearly five years. Redgrove required additional funding for the project, so he placed a series of ads on Facebook and Instagram in order to promote his Kickstarter campaign. Soon after the ads were accepted, they were flagged and removed by an algorithm. Despite attempting to filter out conspiracy theorists, lunar landing deniers, and flat earthers, the ad received many comments and reactions from these groups, causing the algorithm to flag his advertisements as misleading and resulting in high negative feedback. Facebook has acknowledged that the ads had been officially approved, but declined to comment on what had gone wrong.